What Is Advertising free essay sample

Advertising is a non-personal form of promotion that is delivered through selected media outlets that, under most circumstances, require the marketer to pay for message placement. Advertising has long been viewed as a method of mass promotion in that a single message can reach a large number of people. But, this mass promotion approach presents problems since many exposed to an advertising message may not be within the marketer’s target market, and thus, may be an inefficient use of promotional funds. However, this is changing as new advertising technologies and the emergence of new media outlets offer more options for targeted advertising. Advertising  is a form of  communication  used to encourage or  persuade  an audience (viewers, readers or listeners) to continue or take some new action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. We will write a custom essay sample on What Is Advertising? or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The purpose of advertising may also be to reassure employees or shareholders that a company is viable or successful. Advertising messages are usually paid for by  sponsors  and viewed via various  traditional media; including  mass media  such as  newspaper,  magazines,  television commercial,  radio advertisement,  outdoor advertising  or  direct mail; ornew media  such as  blogs  and  websites  and  text messages. Commercial advertisers often seek to generate increased  consumption  of their  products  or  services  through branding, which involves the repetition of an image or product name in an effort to associate certain qualities with the brand in the minds of  consumers. Non-commercial  advertisers who spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Nonprofit organizations  may rely on free modes of  persuasion, such as apublic service announcement. Those in client servicing must therefore interact with clients, gather information, oversee research where necessary, gauge consumer attitudes and based on this, work along with the various departments of the agency to formulate the most appropriate and effective  advertising  strategy  within the specified budget. To be an effective client-servicing person, the candidate has to have a thorough knowledge of the clients business and also know his weak points so that, through advertising and communications, the gap can be minimised. An  accounts executive  who works in the client servicing department takes care of all the monitory dealings. He should know the most effective way to advertise clients product or service i. e the media and their cost effectiveness. Account executives should also have an idea about market research and target audiences. Market Research Every good ad plans, start with research. This is the department which surveys the market and analyses and studies consumer behavior about a product or service. They are involved with collection of data- information about the consumer, the market, existing competition and so on. The research studies provide basic information to the manufacturer, for planning a new product. Media planning/Research Responsibility of media planning department starts at the point when the ad is complete. Media Department  is responsible for the planning, scheduling, booking and purchase of space and time (in newspapers, magazines, radio and TV, and outdoor hoardings). The media department must therefore devise the most effective use for an advertising budget to effectively and economically transmit a campaign message to the target audience. This department consists of the following: Media Planners who decide the different media where the ads would be featured in order to get maximum viewership. Media Buyer has to negotiate to buy space in the Press, or time on electronic media at the best rates for which he has to understand the buying as well as selling trends.

Biology Term Paper

Biology Term Paper Biology Term Paper Biology Term Paper Writing Tips Ideas Biology term paper is a rather responsible task as it greatly influences your future grade for the whole course of Biology. That is why you have to treat it with all the seriousness if you do not want to spoil the grade for the course of biology. This article will help you in succeeding while your biology term paper writing. Use the tips you are going to be offered and you will certainly win a success with your professor. Useful Points To Consider Thus, here are the following tips for you, which will help you a lot while writing:Never leave your biology term paper until the last day, as you will fail to present your biology term paper ideas in time. Start writing it as soon as you get the assignment in order to write a well-researched biology term paper without being in a hurry. Choose the specification, which you are going to deal with during your biology term paper writing, however, do not choose a filed of Biology which is not fami liar to you or it will be too difficult for you to cope with the task. Try to find as many sources of information for your biology term paper writing as it is only possible, the more information you are going to present in your biology term paper the higher grade you are going to receive for your research. Create your own opinion at the subject under consideration and prove in your biology term paper that this very opinion is worth to exist. Make the list of references in order not to be blamed in plagiarism while using someone others points of view in your biology term paper. Follow the existing biology term paper format, which is as follows: introduction, body, and conclusion.Excellent Biology Term Paper Writing Requires Efforts Any kind of term paper demands a lot of efforts and hard working from the students. Besides, it demands a lot of free time. If the student does not possess enough free time in order to write biology term paper, he or he will never be able to write a full-fledged work, which is going to win the highest grade to its writer. If you do not have enough spare time to spend it for biology term paper writing, better do not start writing your biology term paper at all. If you do not want to endanger your grade and reputation as a result just because of not having enough time, appeal to our custom essay writing service and order biology term paper, which will bring you A+ grade.

Banking System and Macroeconomic Effects †MyAssignmenthelp

Crypto currencies are forms of digital currency. These currencies use encryption techniques in order to regulate the generation of currency units. Bitcoin is one such crypto currency. Crypto currency is not yet considered as a legal tender in most countries. In fact, at present most of the central banks of the world are putting efforts to ban the trade of crypto currencies. Over the last few years, certain crypto currencies like Bitcoin have garnered immense attention from across different traders owing to their volatile nature. Bitcoin was introduced in the year 2009. The currency is traded without a middleman and with zero bank involvement. It is a peer to peer network through which this currency is traded and transactions are made directly to the parties. Bit coin can be used to trade in goods and services, some use it as a form of investment and some are using it for making payment of businesses (Popper, N., 2015). However, most countries have yet not accepted it as a legal payme nt methodology. It is similar to digital cash transaction as Bitcoin can also be sent through mobile applications and puters. Bitcoin is stored in a digital wallet. These wallets are used as a virtual bank account that allows users to save, send and receive their payments. These wallets are not recognised by the FDIC as methods of paying for goods or services. Bitcoin works as a medium of exchange for goods and services in four countries at the moment which are Japan, Canada, Germany and Holland. Bitcoin is considered to be a form of currency as it can be stored for future investments (Forrester and Solomon, 2013). Bitcoin investment of an individual can also reflect upon the purchasing power of consumer. Consumer have the option to buy the currency, hold it in their accounts or book profits as they deem profitable depending upon the volatility in the market (Bit coin, 2018). Merchants who accept Bit coin as a payment can convert it into standard currency that is in Dollars, Euros etc. Bitcoin has some advantages as it introduces a new payment mechanism; tipping system, automated payment solution, time locked payment management, public asset tracking, low trust escrow services, micro payment channels and more such facilities (Bit coin, 2018). Another advantage of Bitcoin is that its high volatility in the currency market makes it a ‘high risk and high return’ asset. Pegging any currency against the dollar refers to the act of fixing the currency value with respect to the value of Dollar. In other words we can say that the value of US dollar against the other currency is fixed and will not move irrespective of how the market functions. The process of pegging currency with US dollar is often conducted in oil extracting countries as US is the largest importer of oil. GCC economies are the third largest economy. The growth of this economy is highly dependent on selling oil (The Economist, 2018). By pegging the GCC against Dollar has several advantages and disadvantages. Pegging of currency eliminates the risk of currency fluctuations and the risks associated with it. This provides stability to the currency in the international currency market. Pegging encourages the regional currency valuation as the dollar is considered to be the standard currency and by pegging with dollar, currency of other country does not fluctuate (Brooking, 2018). In countries like Saudi Arabia and Venezuela pegging with US dollar has been done in order to protect the countries from the risk of currency fluctuations because US is the major importer for oil. Various countries opt for pegging in order to increase external trade in the country. As external trade increases, the GDP of the country also increases. When pegging of a currency is done to a higher value currency then the value of the country enhances in the public opinion making it an attractive destination to invest. Therefore investment b es easier in that country. This process also protect country from speculation Pegging also gives freedom to set rules and economic policies, interest rates and help to control inflation in the country. Therefore countries must peg their currencies to dollar in order to limit their risks. If a country currency is pegged with the US dollar then the country can take more loan as it will have a more stable environment and economy. Pegging also helps in getting better deals for international loans and interest rates provided the economy’s inflation is in control. The loan taken in the dollar value is harder to pay off because dollar has the high value as pared to the other currency. Therefore in the longer run, pegging would result in rising cost of capital and increased import prices (Espinoza and Prasad, 2010).   The country which pegs it’s currency with the USD has to maintain a high reserve of dollars. It means central bank of that country has to hold a high amount of reserves in US dollars (Financial Times, 2018). Holding of foreign currency reserve (dollar) indulges a cost which adversely affects the economy. Pegging also leads to an increase in inflation. Growth and development of a country is dependent on the performance of dollar. Monetary policies are restricted in every country and are wholly dependent on the performance of the currency to which the currency is pegged. Similarly in the case of US dollar and countries pegged with it, it means that if the value of US dollar falls the currency of other country will also fall and vice versa. Bitcoin, 2018. ‘Bit coin for developers’. [Online]. Available at:   https://Bit coin.org/en/Bit coin-for-developers [ACCESSED ON 30 th march 2018] Bitcoin, 2018. ‘Bit coin for individual’. [Online]. Available at:   https://Bit coin.org/en/Bit coin-for-individuals. [ACCESSED ON 30 th march 2018] Brooking, (2018). ‘Sustaining the GCC currency pegs: The need for collaboration’. [Online]. Available at: https://www.brookings.edu/research/sustaining-the-gcc-currency-pegs-the-need-for-collaboration/. [ACCESSED ON 31 th march 2018] Espinoza, R.A. and Prasad, A., 2010.  Ã¢â‚¬ËœNonperforming loans in the GCC banking system and their macroeconomic effects (No. 10-224)’. International Monetary Fund. Financial Times, 2018. ‘Gulf’s dollar peg makes sense’. [Online]. Available at:   https://www.eiu /industry/article/1725886356/will-the-gulf-co-operation-council-currency-pegs-survive/2017-09-13. [ACCESSED ON 31th march 2018] Forrester, D. and Solomon, M., 2013.  Ã¢â‚¬ËœBitcoin explained: Today's plete guide to tomorrow's currency’. CreateSpace Independent publishing platform. Popper, N., 2015.  Digital gold: Bitcoin and the inside story of the misfits and millionaires trying to reinvent money  (pp. 156-197). New York: Harper. Tanha, H. and Dempsey, M., 2017. Derivatives usage in emerging markets following the GFC: Evidence from the GCC countries.  Emerging Markets Finance and Trade,  53(1), pp.170-179. The Economist, 2018. ‘Financial Services’. [Online]. Available at:   https://www.eiu /industry/article/1725886356/will-the-gulf-co-operation-council-currency-pegs-survive/2017-09-13. [ACCESSED ON 30 th march 2018]. The National, 2018. ‘Why GCC states should ditch the dollar peg and switch to a currency basket’. [Online]. Available at: https://www.thenational.ae/business/economy/why-gcc-states-should-ditch-the-dollar-peg-and-switch-to-a-currency-basket-1.700668. [ACCESSED ON 31 th march 2018]

Discovering entrepreneurship Essay Example | Topics and Well Written Essays - 2500 words

Discovering entrepreneurship - Essay Example Introduction The report deals with developing a business plan that shows the potential of a new company on or near by the UEL campus. It is also a good opportunity for the project group to expand knowledge and skills to be a good entrepreneur in the future. During the project the five main characteristics of a successful entrepreneur were kept: believe that you can make a difference, take action, be optimistic, tolerance towards ideas and be ethical (Bronson, 2011). The new company is been developed as a response to the growing number of international students in the campus who wish to enjoy food from their own culture. With the increase number of students from different cultures and the demand for product diversity, comes the question: â€Å"Do students from other countries like English food offered in vicinity of UEL campus?† There are over 4.000 international students studying at the University of East London (University of East London 2011). This fact gave the inspiration for this new business idea. International students might not enjoy English food and miss food from their home country. When the food is available in the UK the international students can have difficulties to find it. ... While there are other stores that offer the same product, the business plan aims to create a shop within the vicinity of UEL so that students do not have to travel long distances. Also the range of products in this shop would be more as compared to the competitors. Internet would also be used in conjunction with the shop so that students can order online also. The company will be opened in the name of Oriental Bazaar. Oriental Bazaar will provide the international students their specific nourishment need. More specific information and research is elsewhere in this business plan. The business plan will include: conceptualisation, target market, supply chain, product life cycle, marketing strategy, marketing mix, operational plan and capital requirement. Macro environment Analyzing the macro environment is imperative in order to analyze how the business would fare in the current business environment. The most commonly employed to study the macro environment is the PESTEL analysis (Gill espie, 2007) that is as follows: Economic environment: University students usually have a limited budget and are not willing to pay extra for their food stuff. They usually look for discounts. However, bulk buying is not an option for these students as they do not have to serve the entire family and the purchasing is only meant for one person or occasionally a group of people. Political-legal environment: The Political-Legal environment that should be studied in this respect would be that of the University of East London. The shop would be required to maintain the codes determined by the university. UEL is committed to providing the right direction to emerging business and especially ones

Organization design ((anthonys pizza) Essay Example | Topics and Well Written Essays - 500 words

Organization design ((anthonys pizza) - Essay Example If these workers had some basic training for making simple things in the kitchen, it would go a long way in reducing wastage of time. In turn, customers would not experience enforcement, which is to stand in line for a long time. Overall, the time wastage and the high training costs may receive quick resolution. Currently, after the training, the new employees have three trials and then the management may subjectively decide whether to retain the employees or dismiss them. At that point, the pizzeria loses money used to train employee. If the employees after the hiring and training process, were given contracts to sign, which implied the subjective letting go would not exist anymore, Anthony’s pizza would save significant cash. In addition, Anthony’s pizza may only hire the employees they need all year round, and hire a few casual labourers during the peak period. When Anthony’s pizza is making a decision to train an employee, this does not entail formal evaluation. Before employees’ introduction to the work environment, they ought to undergo meticulous evaluation. This will reduce the probability of placing employees who have undergone inadequate training meant for the working settings. This is because it is in the nature of poorly trained employees to be wasteful. They also have a higher probability of making mistakes, which wastes foods and other products and wastes time. The wastage may be reduced by properly evaluating employees before placing them in the working environment. In addition, most employees who are let go are always bitter and claim that everything seemed perfect until they were let go. This means that they never saw it coming. This is especially due to being put in the working environment before proper evaluation. The management should review the performance of the new employees during trials and tell them are as that need improvement instead of firing them. This again will

Muslim Women Essay Example for Free

Muslim Women Essay The more and more I study about Muslim Women and the obstacles they face, I become angered. In writing this paper, I’ve found that there is no substantial evidence in any Muslim or Islamic writings that states that women should be treated as slaves or insubordinates. Women are to be respected, protected, and loved; no matter what religion or color they may be. So, my paper will focus on these three things, but the lack of it. What is the definition of respect? Respect is a positive feeling of esteem or deference for a person or other entity. When you respect a person, you will show it through actions and deeds; without any conjuring. I’ve noticed that Muslim women aren’t respected too well within their own religion. The Sharia Law is the moral code and religious law of Islam which deals with many topics such as prayer, fasting, diet, sexual intercourse, hygiene, etc. It is considered the infallible law of God; there is no human interpretation. The two sources of this law are the Quran and Mohammed; the last source is part of the human interpretation that many state the Quran doesn’t possess. According to the Sharia, women aren’t equal to men unless it is in religious duties such as prayer, fasting, and making hajj. Contrary to what most Muslim men believe, a woman is not created for the purpose of a Muslim man. Rather, they are both created for each other. They are to help, support, and cleave to one another through their life and Islamic religion. Some Muslim men have taken the Quran and made it to be a falsity to their perception and added to it. This addition has caused many Muslim women to be disrespected and abused. Many Islamic religions are filled with much domestic violence. Take Bibi Aisha’s case, her husband was part of the Taliban and she never had a chance to see him. During his time away, her in-laws beat her, tortured her, and made her sleep with the livestock. The abuse became too much, so Bibi ran away, but her father returned her back to her in-laws. Due to her disappearance, her husband returned and he proceeded to torture her in front of the community by removing her ear and nose. She was left in the desert to bleed to death. She ran to her uncle’s house and he turned her away, but her father-in-law took her to the Americans (military) where they tended to her wounds and protected her. You can find her picture on my blog for this class. When I see her, I see a woman of strength and perseverance. It’s said to say, but this incident which brought her much pain, seems to have blessed her. It is because of the mutilation of her face that she is free and in a better place. It is well known within the Islamic culture that domestic abuse is hardly unique. Many Muslim women deal with this atrocity daily, due to the thoughts of Muslim men. Most Muslim males believe that Muslim women are slaves or property. Most husbands believe its right to beat their wives and treat her with disdain. An often-quoted verse in the Quran says a husband may chastise a disobedient wife, but this is open to several interpretations. What is the definition of protection and love? Protection is to cover or shield from exposure, injury, damage, or destruction and love is a profoundly tender, passionate affection for another person. I can’t say that I see these actions practiced within the Muslim culture. If anything, Muslim women are caused to feel scared, unsafe, unprotected, and abused. The most common form of abuse is emotional and mental abuse. This can include verbal threats, intimidation, neglect, extreme jealousy and possessiveness. The worse of the two is the mental abuse which causes severe psychological harm. It destroys her self-esteem, self-worth, and causes many to have nervous breakdowns and become suicidal. Some of the factors that make Muslim men abusive Muslim women are: 1. Economic hardship, political oppression experienced outside the U.S., problems with the children, or an inferiority complex. 2. Some Muslim men accept the idea that its normal for a man to hit his wife and that she is no more than a piece of his property. 3. It’s generational; habits are picked up after watching their own fathers abuse their mothers. 4. Some abuse their wives because they want them to be more modern and less Islamic. SO they have their wives remove their hijab (Islamic dress), while others turn to abuse in order to keep their wives traditional; which is the exact opposite of the former. In a marriage, the Quran is very clear on procedures in discipline for Islamic wives. First, there’s peaceful discussion between the two about the problem and resolutions. If this doesn’t work, the next step is for the husband to be more stern and focused. If the disobedience persists from the wife, the husband will leave the bed which is a form of punishment for not only the wife, but also the husband. If that doesn’t work, then other family members will become involved and try to help in resolving the issues and being fair to both parties. This is not totally true because the Muslim religion is male dominated and gender-controlled. The males within the family will be the first and last to define choices of resolution. Remember, Muslim women really don’t have rights. Whether it’s within their family, job, mosque, or society. There is no balance when it comes to gender or to resolving life’s issues in the Muslim culture. During this whole process, Muslim women keep quiet due to feelings of depression and hopelessness. They began to feel like no one will help them and they are constantly aware of their co-dependence to their husbands. Financial independence is something that is always in the forefront of their minds, but it’s always tainted by the images of control in the Muslim culture. So, they make a decision to stay in bondage to keep their homes, children, and the love of their husbands; the latter is questionable. Some Muslim women see the abuse as a fact of life and learn to live with it. So, what does the abuse and control have to do with Women’s Studies? Well, throughout the class we focused on many different types of situations that involved women; whether good or bad. The control and abuse that is present in the Muslim culture reminds of gender prejudice and gender discrimination. Both are one in the same, but speak of different influences. Gender prejudice is a belief that women are the weaker of the sexes emotionally and physically and must be protected from the world outside. I know that males are expected to be the providers and to dominate the decision making in the home, but there sh ould still be some form of balance. Balance is needed in everything; whether it’s life, work, or play. We all need to have a sense of structure or rules, but there must be a state of adjustment. In reviewing gender discrimination, you will find prejudicial treatment based upon groups or individuals due to their gender or sex; there is no protection factor involved. Gender discrimination can affect both men and women, but women are usually at the receiving end, since most cultures in the world are patriarchal and male-dominated. This isn’t a far cry for religions because mostly all religions are male-dominated. You will find women aren’t seen as being equal to men within the scope of religion. It is partly due to how man has interpreted their religious readings or scriptures, and twisted it to be a form of evil and disdain. Yes, there are places within scripture that speak of women being unclean due to their monthly or being untouchable after childbirth. But is it because the woman is evil, or is it a form of protection for her and anyone that she may come into contact with? All in all, I see the Islamic religion as being so gender biased that it causes me to become angered. This religion seems to prevent Muslim women from nurturing their true identity and blossoming into women of self-worth and self-esteem. Hiding one’s face can make a person feel unworthy and disconnected. It’s a joy to feel positive about yourself and who you are. Being able to feel good about your looks and your body can be very uplifting to the psyche and soul. What puts a damper on that? Having a father, brother, husband, or any male to make you feel that your very essence is despicable and dirty. Hopefully, in the 21st century, things will change and get better. Until then, it’s up to us to become more aware of the many differences of cultures and religions. These differences could cause or society to become cold, unloving, and aloof. I don’t believe our world should be this way. If anything, love should prevail and the worship of a power stronger than you should cause you to love everyone even the more. Bibliography Roald, Anne S. (2001). Women in Islam: The Western Experience. Routledge. Suad Joseph, Afsaneh Najmabadi, ed. Encyclopedia of Women Islamic Cultures. Brill Academic Publishers. Women and Violence. Welcome to the United Nations: Its Your World. United Nations Department of Public Information, Feb. 1996. Web. 07 Dec. 2011 American Muslim Women Unveil, and Explain Why: NPR. NPR: National Public Radio. 19 Oct. 2011. Muslim Clerics on the Religious Rulings Regarding Wife-Beating. Jihad Watch. 15 Nov. 2011.

Inconsistency in The Character of Hamlet Essay -- GCSE Coursework Shak

Inconsistency in The  Character of Hamlet The perfection of Hamlet’s character has been called in question - perhaps by those who do not understand it. The character of Hamlet stands by itself. It is not a character marked by strength of will or even of passion, but by refinement of thought and sentiment. Hamlet is as little of the hero as a man can be.   He is a young and princely novice, full of high enthusiasm and quick sensibility - the sport of circumstances, questioning with fortune and refining on his own feelings, and forced from his natural disposition by the strangeness of his situation. Hamlet seems incapable of deliberate action, and is only hurried into extremities on the spur of the occasion, when he has no time to reflect, as in the scene where he kills Polonius, and again, where he alters the letters which Rosencraus and Guildenstern are taking with them to England, purporting his death. At other times, when he is most bound to act, he remains puzzled, undecided, and skeptical, until the occasion is lost, and he finds some pretence to relapse into indolence and thoughtfulness again. For this reason he refuses to kill the King when he is at his prayers, and by a refinement in malice, which is in truth only an excuse for his own want of resolution, defers his revenge to a more fatal opportunity, when he will be engaged in some act "that has no relish of salvation in it." "Now might I do it pat now he is praying; And now I'll do 't; - and so he goes to heaven; And so am I reveng'd? - that would be scanned: A villain kills my father; and for that I, his sole son, do this same villain send To heaven. O, this is hire and salary, not revenge ... Up sword; and know thou a more horrid hent, Whe... ... explaining the cause of his alienation, which he hardly trust himself to think of. It would have taken him years to have come to a direct explanation on the point. In the harassed state of his mind, he could not have done much other than what he did. His conduct does not contradict what he says when he sees her funeral, "I loved Ophelia: forty thousand brothers Could not with all their quantity of love Make up my sum" - [Act v., sc. 1.]   In conclusion, Shakespeare has been accused of inconsistency with Hamlet only because he has kept up the distinction which there is in nature, between the understandings and the moral habits of men, between the absurdity of their ideas and the absurdity of their motives. Hamlet is not a fool, but he makes himself so. His folly, whether in his actions or speeches, comes under the category of impropriety of intention.

How Do Narrative and Genre Features Create Meaning Essay

As film audiences we have an expectation of particular conventions, which certain film genres work with and if these expectations are met, then viewing pleasure is certified. This is a result of our understanding of generic conventions, which derives from past experiences with films we have seen. The film industry understands this, but is however, constantly attempting to ? extend’ these genres sometimes for artistic reasons and sometimes to secure financial revenue. The narrative of a film is the sequence of events which are organised in a structure to tell and develop a plot. It is just as important in function as the genre is, with regard to securing audiences and satisfying their expectations and audiences will have particular anticipations for a narrative’s different segments. By this we can observe that a film producer is dependent at least partly on the satisfaction of the film’s target audience for the proceeds at the box office. This essay will discuss how a 10-minute sequence from James Wan’s ? Saw’ (2004), uses many conventions from a few different genres and it considers how the narrative ties in with this. The film in itself illustrates so many of the conventional rules attached to a thriller, that we have learnt to accept as ? normal’. I would describe this sequence as a pastiche as it is not only thrillerish but there are also elements of detective genre. These are all traits within a horror movie. The clip begins with what we believe is detective Tapp carrying out surveillance on Dr. Gordon’s house. He is filming their bedroom window and talking, but to whom we have no knowledge. As the camera moves from the television screen to a side wall, the frame reveals a compilation of images, of who we assume to be Dr. Gordon. It also shows that he has perhaps been recording phone calls from within Dr. Gordon’s household. The mise-en-scene (stacks of empty coffee cups and take away trays) illustrates that detective Tapp has been there for quite some time, and it is now evident that he is in fact alone. Suddenly, we are confronted with a wall plastered in a mass of newspaper clippings. We realise that this is not official police work, it could be stalking. This convention of the obsessed detective is a usual element of thriller films as well as in crime films. A cross fade is the utilised for the introduction of the next frame. Fades are usually employed to suggest a flashback or for the use of moving forward in time, but in this case we consider that it is a flashback, though we are still uncertain. This car scene involves Dr. Gordon being taken home by detective Tapp. Unlike others, this film concentrates solely on the plot and the characters and the director ensures this through the way there is never or rarely any background situations which might distract the audience. Everything excluding the characters is darkened out, leaving the audience nothing to observe but them and their conversation. The next scene reveals Tapp at his desk, watching evidence from the ? jigsaw case’, we can see that his desk lamp is focused on a mound of file work which may be more significant than the ? jigsaw case’, – work which he evidently does not see as priority. Detective Tapp’s back is turned to this mound of work and he is focused on the television screen, scrutinizing the video tape. Also, the mise-en-scene shows only a few newspaper clippings on the side of his work space in this scene, which might be suggesting this is the beginning of his ? stalking’ behaviour. With one desk lamp on in the entire room it is evident that all of his other colleagues are going or have already gone home. This type of behaviour (working over hours when everyone else has left) is suggestive of reclusive characters with little or no social or family life, having nothing but work to look forward to and these characters are usually found in crime-thriller movies or psychological-thriller movies. This ? work obsessed’ character is reinforced when his work colleagues invite him to accompany them and he declines without even removing his gaze from the television screen. The character of Tapp is played by the actor Danny Glover, frequently associated with the action-crime-thriller sequel films ? Lethal Weapon’. In these films he also plays a detective officer often involved in action, so it comes as no surprise that we have expectation of the narrative to place him in a place of police action. Again, the background is dark, suggesting that nothing else matters to this character, including his partner, Sing, who remains behind. Sing’s demeanour implies that Tapps behaviour is possibly recent and unusual, transpiring only, through the ? jigsaw case’. The frame illustrating half of the light on Sing may bring connotations that he is in half a mind about Tapp, he is unsure about what has happened to him and why. After noticing something about the evidence, Tapp hurriedly beckons Sing back. In this scene we see Sing under a more (although not much more) prominent light in contrast to before. Tapp is still the one mostly saturated in light, he is the one with the information and we see that as Sing learns and gains more information, the light shed on him also increases. The snapshots that the clip uses of the derelict warehouses, remind us of a stalker ? the way that detective Tapp stalks Dr. Gordon and the way ? jigsaw’ stalks his victims. This type of stalking behaviour again, links in with the conventions of the thriller genre. The next frame portrays both Tapp and Sing looking onto a map, both saturated in an equal amount of light. They are just as important as each other here; they need each other to make a break through. This is reflected in their names, Tapp and Sing ? when combined unified it creates rhythm and music, an outcome. This convention of crime/detective partners having a connection between their names, and their names revealing traits of their characters when they are together, is usually found in detective-thriller/action genre films, e. g. in the action ? crime-thriller ? Lethal Weapon’ the main characters are called ? Martin Riggs and ? Roger Murtauth’. The way that the first letters of their names are arranged, mirrors the way that the characters work in opposite ways (M. R. as oppose to R. M). On the car journey to the derelict factory, everything in the background is darkened out, thus creating the feeling of suspense and mystery. Also, with barely any street lighting, it could be proposed that this road is not popularly accessed by the public, signifying there could be danger here. These are all generic conventions of a thriller film. The mise-en-scene mainly supplies us with dark and dull colours, i. e. black and metal grey, which run throughout the film, connotating mystery, a cold and possibly even pain and depressing feelings, which create the theme for the entire movie. As the two detectives ascend the stairs, they are entering darkness; again a sign that they don’t know what is ahead of them. The use of a handheld camera panning the scene allows for a sense of first hand experience to take place, again correlated with thriller films, i. e. ; ? The Blair Witch Project’. As they approach the ? workspace’ of this scene, we notice how lighting is positioned over specific areas, where there are ?projects’ developing. Each of these are covered by a red cloth. To some, i. e. the police characters and some audiences, the colour red would have connotations of danger. In this case, the colour red signifies passion. The red cloth is used by ? jigsaw’ to signify passion for the projects that he has covered in the cloth. One main theme can be found in all of the characters in this clip ? they are all deeply passionate and devoted to their work. Conventions of a horror genre can be found in the next upcoming scene. Here we witness the detectives discover a seemingly insignificant man entrapped in a death contraption and we soon after determine when ? jigsaw’ returns, that this merely a ? test run’ for a later purpose. Sinisterly, ? jigsaw’ wears a cloak with a strip of the same cloth that he has used to cover his projects, he is truly devoted to this work and the matching cloak almost makes it seem like this is his ? team’. As the detectives leap out of their hiding places and confront him, ? jigsaw’ stamps the contraption to a start, leaving the detectives panicking and him in control of the situation. Again, by using a hand-held camera with an over the shoulder shot behind the ? jigsaw’, the audience sees the ? jigsaw’ as the largest figure and therefore the dominant party in this scene; consequently the detectives literally look small in this scene, clueless under the grasp of this psycho. This hand-held camera technique also delivers a sense of panic to the audience. Subsequently, fast editing shots build suspense and panic, leading to the peak where one person on each side of the room manages to escape ? the victim escapes his death, and ? jigsaw’ escapes the detectives, one a split second after the other. For that minute split second we have the high hope that the detectives have gained control of this situation. Our hopes are sunk however as Tapp is slashed across the throat and ? jigsaw’ escapes. This is an expectation that audiences have become acquired with in thriller movie narratives. This film delivers many expectations as well as offering new interweaves that may never have been supplied to a thriller audience before. In this next frame which shows Sing running along a corridor, two main genres come into place; horror and action thriller. The frame shows conventions of horror films through its use of the green coloured steam coming from the mouldy pipes along this gory corridor. The narrative of a police officer chasing a criminal is typical of an action thriller film. The scene where Sing is trying to protrude through the cobwebs to get to ?jigsaw’ as he lays ? dead’ on the floor is significant. This barricade of cobwebs is an illusion to cover the trip-wire which will be the cause of Sings death. This illusion is a reminder that nothing is as it may seem, a principle of psychological-thriller films. As Sing collapses dying, ? jigsaw’ rises, obviously still alive – another illusion. The last scene of this clip begins with a close up of the scar on Tapps neck, gained when he was slashed by ? jigsaw’. At this instant, our prior belief’s that this was all a flashback are confirmed. A scar takes time to heal and where Tapp’s physical scars have healed, his mental scars have not. We see him frantically talking to a framed picture of Sing, as well as talking to himself. A framed picture usually contains family or friends – people who are close to you, and so, it is reinforced to us that Sing was his only family. Tapp blames himself for the death of Sing, perhaps why, although he has already been discharged from the force, he feels he needs to close this case as he owes it to Sing. Word count: 1,927.

Mr Abhi Essay

Haagen-Dazs target consumers are the younger generation which are fashionable and in the â€Å"income pyramid peak† which looking for the â€Å"excellent ice cream†. . In positioning the target market, for example, Haagen-Dazs’s China Road continued its inception marketing strategies. In the time when many competitors considered that China’s domestic market is caught in a price war, Haagen-Dazs entrust on its excellent sensitivity and marketing tools, opened up a high-end market. Thereafter, a precise understanding of consumer’s psychology is indispensable. Before Haagen-Dazs entering into new market areas, Haagen-Dazs does careful analysis of the domestic consumers; this eventually provides better assistance for marketing and branding. Haagen-Dazs apportion to retain key customers. Protects is customers and win the consumers equally important, Haagen-Dazs leave its high-end customers to a smaller target consumer crowd. Therefore, most of their marketing and advertising is print ads, and published within certain media. It do not only save costs, or enhance advertising effects. Simultaneously, Haagen-Dazs also selectively cut the other retail channels to expand their retail side and reach the home ice cream market. Haagen-Dazs advertise the lifestyle of â€Å"enjoy the perfect†, to inspire people to buy high quality of life. While in arrangement of ice cream, Haagen-Dazs join importance to make an environment in which the taste of Haagen-Dazs ice cream has become a memorable experience: this is the so called â€Å"Haagen-Daz moment†. Haagen-Dazs propose various flavors of ice cream, which is designed to approach the need of dissimilar tastes and every with a intention to give to costumer to enjoy the amazing taste. International Environment Internal Environment This refers to factors existing within a marketing firm. They are also called as controllable factors, because the company has control over these factors : a) it can alter or modify factors as its personnel, physical facilities, organization and function means, such as marketing mix, to suit the environment. The factors the affect Haagen-Dazs are: Top Management : The organizational structure, Board of Director, professionalization of management.. etc.. Factors like the amount of support the top management enjoys from different levels of employees, shareholders and Board of Directors have important influence on the marketing decisions and their implementation. Finance and Accounting: Accounting  refers to measure of  revenue and costs to help the marketing and to know how well it is achieving its objectives. Finance refers to funding and using funds to carry out the marketing plan. Financial factors are financial polices, financial position and capital structure. Research and Development : Research and Development refers to designing the product safe and attractive. They are technological capabilities, determine a company ability to innovate and compete. Manufacturing : It is responsible for producing the desired quality and quantity of products. Factors which influence the competitiveness of a firm are production capacity technology and efficiency of the productive apparatus, distribution logistics etc. , Purchasing : Purchasing refers to procurement of goods and services from some external agencies. It is the strategic activity of the business. Company Image and Brand Equity : The image of the company refers in raising finance, forming joint ventures or other alliances soliciting marketing intermediaries, entering purchase or sales contract, launching new products etc. External Environment External factors are beyond the control of a firm, its success depends to a large extent on its adaptability to the environment. The environmental factors that are in its proximity. The factors influence the company’s non-capacity to produce and serve the market. The factors are : 1) Suppliers: The suppliers to a firm can also alter its competitive position and arketing capabilities. These are raw material suppliers, energy suppliers, suppliers of labor and capital. According to michael Porter, the relationship between suppliers and the firm epitomizes a power equation between them. This equation is based on the industry condition and the extent to which each of them is dependent on the other. The bargaining power of the supplier g ets maximized in the following situations: a) The seller firm is a monopoly or an oligopoly firm. b) The supplier is not obliged to contend with other substitute products for sale to the buyer group. c) The buyer is not an important customer. ) The suppliers’ product is an important input to the buyer’s business and finished product. e) The supplier poses a real threat of forward integration. 2) Market Intermediaries : Every producer has to have a number of intermediaries for promoting, selling and distributing the goods and service to ultimate consumers. These intermediaries may be individual or business firms. These intermediaries are middleman (wholesalers, retailers, agent’s etc. ), distributing agency market service agencies and financial institutions. 3) Customers : The customers may be classified as : ) Ultimate customers: These customers may be individual and householders. b) Industrial customers: These customers are organization which buy goods and serv ices for producing other goods and services for the purpose of other earning profits or fulfilling other objectives. c) Resellers:  They are the intermediaries who purchase goods with a view to resell them at a profit. They can be wholesalers, retailers, distributors, etc. d) Government and other non-profit customers: These customers purchase goods and services to those for whom they are produced, for their consumption in most of the cases. ) International customers: These customers are individual and organizations of other countries who buy goods and services either for consumption or for industrial use. Such buyers may be consumers, producers, resellers, and governments. f )Competitors: Competitors are those who sell the goods and services of the same and similar description, in the same market. Apart from competition on price, there are like product differentiation. Therefore, it is necessary to build an efficient system of marketing. This will bring confidence and better resul ts. g) Public:  It is uty of the company to satisfy the people at large along with its competitors and the consumers. It is necessary for future growth. The action of the company do influence the other groups forming the general public for the company. A public is defined as ‘any group that has an actual or potential interest in or impact on a company’s ability to achieve its objective. ’ Public relations are certainly a broad marketing operation which must be fully taken care of. International Market Entry Mode Haagen Dazs has franchises throughout US and many other countries around the world. Haagen Dazs is using Franchise mode to enter the market across oversea by set up Haagen Dazs shop in many countries. Franchising mode is form of licensing whereby the franchisor ( the seller ) gives the franchisee ( the overseas buyer ) the legal right to undertake business in a specified manner under the franchisor’s name as Haagen Dazs brand in return for royalty payment usually in the form of percentage of sales ( IM study guide, 2011 ). Haagen Dazs franchising spread to North and South America, Europe, Asia, Africa, Middle East . It also provides franchising in many local locations in each country. Likewise, Haagen Dazs franchisee is also distribute Haagen Dazs ice cream product in the retail store, convenience store and supermarket. In my opinion, Haagen Dazs is choosing the correct entry mode to expose Haagen Dazs ice cream over many countries around the world. Franchise is the best way for Haagen Dazs to enter the international market because ice cream is like food or beverage product that it taste need to be standard as it original company like it own Haagen Dazs. By using Franchise, Franchisor teaches Franchisee on how to make Haagen Dazs ice cream, serving service and run the business to be the same as its original Haagen Dazs in the US. Additionally, ice cream product has short shelf life, not even in 1 day which needs to keep the product only in the cold place otherwise it is melting very easily. To compare with other product that has long shelf life upon 6 months – 1 year or above 1 year such as beer product, this kind of product is appropriate to use direct exporting. International Competitive Strategy And finally the stratergy of Haagen Dazs marketing: Positioning and Target Haagen-Dazs tagets a niche market segment with high income. Haagen-Dazs is positionned with a strong differentiation regarding its competitors, and this was strengthened by the identification of the product in the category of luxury items. The brand is classified in the premium quality ice cream without coloring agents nor additives, with ingredients flavored naturally (Vanilla of Madagascar, Belgian chocolate, strawberries), selected inclusions (pecan nut, fresh grilled almonds, cookies of California), specific know-how and obsession of the quality. Product policy * brand name and product name are the same * packaging easily recognizable * Haagen Dazs acts on three segments: the jars of 500ml, the mini-jars of 100ml and the huge sticks. * Haagen Dazs has introduced innovation into its products policy: flavors that differentiate the brand from its competitors. Price policy * Coherent with its positioning as a luxury ice cream * Price 2 – 3 times more expensive than competitors * Price in France twice the one of the USA Distribution policy * Exclusive shops: Stores, tea lounge * Hypermarkets Partnerships: Restaurants, coffee shops, airlines, entertainment companies (Disneyland) Communication policy * Sponsorship in big events: Roland Garros, Cannes festival, Trophy Lancome * Use of fashion principles in advertisements (collection spring and summer): coherence with luxury brand positioning The International Marketing Mix Haagen Danz launched with the aim of creating a ‘super -premium’ ice cream so they achieved it by using marketing with the 4P’s : Product, Price, Promotion, Place. Marketing mix of Haagen Danz: Product: High quality: Most people see the product with good package and good quality. There are many kinds of flavor and customer can choose what they like with different taste and different package. There are types of product like classic flavors, limited editions, gelato,sorbet,frozen yogurt,cups,bars. -Finest Ingredients: The ingredients was fine that lot of people can taste the different flavor on what they choose. They also include special ingredients in the menu like banana split ice cream. so they put extra banana with ice cream and other toppings. It will good to let the customer try the new ingredients. Price: -Set high to give exlusive image: It includes with goods image with high quality of product. They also pay for the package which has been offered in good shape when customer want to take away. So the seller must set a high price and also match with the other competitors. Promotion: -Glossy magazines: Usually most teenagers buy magazines. So the seller of haagen danz can promote it by putting some small brochure so everyone know more about haagen Danz and new type of flavour. Word of mouth: After customer eat haagen danz and they like it, he/she will tell to his/her friend that the ice cream is nice. So it spreads to other people and to the other country. It will help to make haagen danz more popular. -Free Samples: When customer do not know what flavour they want to choose, the seller can give free samples so that the customer know which taste is good and they will buy it. It the best way for them to try and it will sat isfy them. -Adverts next to exclusive brands: They can promote or advertise in the TV to show large audiences about haagen danz. So many people can see why they like it and it will be useful to let them know. Place: -Only in exclusive locations: They put in a place where lot of people are around. For example, inside the mall or popular place. Because when customer pass by the store of haagen danz, they can buy it. It also can put in the store so that customer can easily buy what they like. The distribution of haagen danz: First, they need to make an arragement to come up with an agreement with other countres for their product to be distributed internationally. They need to discuss about the marketing mix( product, price, promotion,place). Second, they produce the ice cream from the factory. They will divide different flavor in different factories. The workers need to design the package of the product. There are different types of shape for the package( small size, large size). Then, they put the ice cream inside the package. Third, they need to distribute specific packages to specific destination. Then the retailer(distributor) of the country in which the product is being exported to, must pay for the shipment and supply into which the entire hipment of the product will be stored or delivered into a storage house, where it will be distributed again to other retailers in different locations in that specific country Fourth, the retailer can start to sale the product to the customer. They retailer can be place in popular place where lot of people are around. They can promote to the customer so that it will help to attract other people. Last, the customer can choose whether they buy the product or not. It according to the customer mood,taste and loyalty. They can try the flavor before they buy the products like free samples. So if they like it, they will buy the ice-cream. Customers are interested to the product of design and images. References Justhaagendasz (2012) â€Å" market strategies† available from: http://justhaagendazs. wordpress. com/market-strategies/ Justhaagendasz (2012) â€Å"Products† by Kapferer (1997) available from: http://justhaagendazs. wordpress. com/products/ HAAGEN-DASZ. COM (2011) â€Å"SHOPS† AVAILABLE FROM http://shops. haagen-dazs. com/ http://brand-audit. blogspot. sg Wikipedia of Haagen Dazs

Bringing Visibility Into Marketing With Dree Ziegler From Fulton Fish Market

Bringing Visibility Into Marketing With Dree Ziegler From Fulton Fish Market Unexpected projects derail your marketing process or work management. It happens. How do you prepare or respond to such stress? Do you find a way to complete your work and meet deadlines? Marketing teams are always expected to do more with less.   Today’s guest is Dree Ziegler, director of digital marketing at Fulton Fish Market. Every marketer has similar tactics, but they’re all talking to different audiences and pitching different services and products. Dree brings a fresh perspective and describes how she created a process using to stay organized and constantly communicate.   Not a Can of Corn: Fulton Fish Market in New York City follows the same way of doing things since the beginning of time Nothin’ Fishy about Dree’s Marketing Experience: Digital and eCommerce marketing and technology strategy that moved to merchant side of business Remote Headquarters: Dree manages a dispersed team of people in a number of places who are in contact with all the people in the market on a daily basis Challenges: Dree understands importance of visibility across the team, staying organized, and constant communication Gone Fishin’: Fultonfishmarket.com’s goal is to bring that fresh seafood experience to people, wherever they may live It’s not the same: Fresh fish from a grocery store is fish caught months ago, frozen, kept in a warehouse, trucked across country, thawed, and put on display Fulton Fish Market features about 40 vendors that bring fresh fish that’s sent overnight and delivered to your doorstep Fulton Fish Market’s Documenting Strategy for Marketing Plan:   Set high-level goals for team that’s still growing Update Website to improve consumer experience Put baseline digital marketing tools in place to plan daily tasks Draft and create day-to-day marketing plan and content Fish-on-the-Fly Campaigns: Ordering and buying fish that’s only good for so long; purchasing department buys what’s fresh in the market and expected to sell Project Plan: Visual waterfall of tasks and who’s doing what; monitor team’s tasks, pickup slack, work collaboratively, and deliver what’s promised   Fulton Fish Market’s next frontier is doing the things that people should be doing vs. automation and machine learning (ML) tools Marinating on Future of Digital Marketing: No experience needed, continue to learn, differentiate yourself, and stay hungry Links: Fulton Fish Market Fulton Fish Market (for restaurant owners) Fulton Fish Market (for retail consumers) Slack MailChimp Google Data Studio Magento eCommerce Platform Shopify The Marketing Management + Strategy Statistics You Need to Know in 2019 New Marketing Suite If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Quotes by Dree Ziegler: â€Å"Our goal is to bring that experience to people wherever they may live. We want to deliver that freshly good experience to their doorstep quickly.† â€Å"We’re taking fish that comes into the Fulton Fish Market. You’re getting the freshest possible fish, and it’s delivered to your doorstep within overnight shipping.† â€Å"We’re doing a combination of big initiatives that over arch the year, as well as small daily marketing tidbits that go out on our social media and through our emails.† â€Å"We’ve automated a ton of things which allows us to work ahead and then when people disrupt the flowwere able to be more agile and supportive of what they need.†

Impact of HESI Specialty Exams Dissertation Example | Topics and Well Written Essays - 500 words - 1

Impact of HESI Specialty Exams - Dissertation Example These two theories were used as the basis for formulating a model for constructing Critical Thinking Test objects that were used in this study. This same model was used for the previously concluded eight studies that were carried out to study the effectiveness of E2 in predicting the success of NCLEX-RN (Zweighaft, 2013).The E2 and the HESI Specialty Exam produced by the Elsevier, and the Ninth Validity Study Questionnaire, which was a design of the researcher, were used for data collection. The E2 is always administered during the final semester or quarter of the nursing curriculum. Its blueprint is a reflection of what is there in the NCLEX-RN plan. The HESI Specialty Exams always come at the end of the nursing curriculum. The study mainly used the HESI exams with testing units that are greater than 300. The questionnaire, which had 19 multiple-choice with open fields for comments, was used mainly to gather information from the deans and the directors of the respective schools rega rding their policies on E2 and HESI Specialty exams. It also asked questions about the outcomes of the NCLEX-RN (Zweighaft, 2013). This study made use of Non-Experimental design. All user and none user schools were enumerated and a Random Number generator was used. Deans and directors from 97 schools of nursing were invited. Stratification of random samples of the schools was done based on the three levels, Baccalaureate, Associate degree and diploma. A sample of 3790students from 63 randomly selected schools participated in this study and power analysis indicated that this was a good sample.The study found out that the E2 are highly accurate in predicting the success of NCLEX-RN. The students who took part in Specialty Exams also showed higher means in their E2 scores than those who did not take the Specialty Exams. This was determined using the Welch-Satterthwaite’s test (Zweighaft, 2013). Since the data obtained in this ninth study are consistent with those of the previous studies, it shows that E2 scores can be good predictors of the success of the NCLEX-RN.

Legalizing Mariuana Essay Example | Topics and Well Written Essays - 2500 words

Legalizing Mariuana - Essay Example Within every culture there are differences however. In every part of the world religion was used as a tool to explain things that science could not, and religion's view on mind-altering substances like marijuana, alcohol and mushrooms has traditional been negative. Early western religious leaders looked skeptically on people in an inebriated state, perhaps thinking that they were possessed. This might explain the inherent distrust of any mind-altering substance; early science was too primitive to explain the inebriated state so religious leader's denounced users as demon possessed. In the west especially, where religion was not so much of a spiritual nature but a kind of penance were substances seen as evil. Unlike other, more primitive religions of the world, where its practitioners wanted to elevate the soul to communicate with God, western Christianity seemed to want to make every person live as plainly as possible. It taught that suffering was a good thing and if the common perso n questioned why they were told by their religious leaders that it was because that was how God wanted it to be. It's easy to see now how the modern western world developed its bias against substances. Today in the United States and most parts of the western world (like Britain, Canada, and France) marijuana is illegal to possess or distribute (although in Canada possession has been decriminalized). Penalties in the United States for possessing marijuana differ from state to state but are generally severe: a hefty fine at the least to several months or even years in prison, depending on the amount of marijuana found. (Schwartz 2000) Some states have legalized marijuana for medicinal purposes: relief of chronic pain and post-traumatic stress. It has been shown in every study that the large majority of the American population (around 70 percent always) agrees with marijuana use for medicinal purposes. However, federal law in many cases clashes with state law when government officials do raids on houses of known medicinal marijuana users that have been sanctioned by the state. In every case federal law supersedes that of the state law and the patient is fined or imprisoned and the ma rijuana, usually no more than a few plants for personal use, is taken from the patient. (Grinspoon and Bakalar 2002) Arguments abound over the legality of this. Should federal law supersede state law Those true to the founding fathers ideals of the sovereign state say no, while federalists say yes, that the government should have the power to restrict state laws. The arguments on both sides are long and equally compelling. Marijuana has been discovered to be very useful in the field of medicine. Effects of marijuana have been known to cause pain relief. Marijuana was used as an anesthetic in many countries. Marijuana smokers reported that marijuana ad relieved pain while smoking and a much higher tolerance to pain after smoking. In particular, marijuana helps relieve the tension in a headache because of it effect on the brain. (Doblin and Kleiman 2003) It also helps with anxiety because it can be used as a sedative. Studies have shown that marijuana can also be used as a Bronchodilator. It can help relieve feelings of suffocation during an asthma attack. Many